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Atlas Introduces Atlas Rich Media – New Integrated Offering Built on Four Years of Market-Tested Technology

Atlas Rich Media Solution Already Accepted By More Than 250 Publisher Sites

SEATTLE – April 25, 2005 - Atlas (www.AtlasSolutions.com), a provider of digital marketing technologies and expertise, and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced the release of its integrated rich media offering, Atlas Rich Media.

Atlas Rich Media is based on the mature TopLayer technology from Ad4ever, which has been utilized in hundreds of rich media campaigns in the U.S. and Europe, and enhanced through client feedback over the past four years. Atlas acquired Ad4ever technology assets in April 2004 and since then has integrated the rich media technology into its digital campaign platform, the Atlas Suite. This integrated tool now provides ad agencies and enterprise marketers a streamlined solution for campaign planning, delivery, and reporting of rich media formats, alongside the rest of their digital advertising efforts. Atlas Rich Media is currently being used by a number of Atlas clients including Crispin Porter + Bogusky, Doner, Kadium and Real Branding.

“By using the Atlas Rich Media technology we had, for the first-time, a holistic view of our client’s rich media and non-rich media campaign performance, allowing us to make the best optimization decisions to ensure the types of results we wanted from the campaign,” said John Keck, SVP/director direct media of Doner.

With Atlas Rich Media, ad agencies and enterprise marketers can create any type of rich media execution by choosing from a full-range of flexible Flash-based formats:

  • Expanding: Ads that expand over part of the page to reveal a larger, interactive layer of the creative.
  • Floating: Ads that float over publishers’ content.
  • Custom: A floating ad with an additional reminder, take-over, corner, or any other non-standard ad type.
  • Streaming video: Available in any of the above formats.

Atlas Rich Media automates many of the technical challenges that creative developers face on a regular basis, while providing the media team with a simple but powerful user interface. Atlas Rich Media provides unparalleled creative freedom while leveraging all the benefits of an integrated third party ad serving system.

Atlas Rich Media is already accepted and approved on more than 250 publisher sites, including CBSMarketWatch.com, E! Online, NYTimes.com, USAToday.com, WashingtonPost.com, among others. Furthermore, Atlas Rich Media is currently running campaigns on the major portals.

"Our first Atlas Rich Media campaign went very smoothly,” said Benjamin Reid, vice president of sales, About.com. “Implementation was simple, the service was professional, and the Atlas technology worked perfectly. We are looking forward to running more Atlas Rich Media campaigns in the future.”

“We have conducted extensive tests on Atlas Rich Media with great success, and look forward to implementing this new technology for our advertiser campaigns,” said James Fellows, web network product manager, Advertising.com.

“We are encouraged by the strong headway we have made with the publisher community, and specifically the major portals. MSN has run trial campaigns with Atlas Rich Media and plans to certify the technology soon. In addition, we have garnered partial acceptance and approval on AOL, and look forward to near term acceptance on Yahoo!,” said Ona Karasa, president of Atlas. “The publishers have embraced the Atlas Rich Media technology and have been true partners in its success.”

About Atlas
Atlas (www.atlassolutions.com) is a marketing technology provider and creator of the Atlas Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide, Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas serves its clients from offices in Seattle, San Francisco, New York, and London, delivering the industry's most complete service and support. Atlas is an operating unit of aQuantive, Inc (NASDAQ: AQNT).

Atlas is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas cookie, go to: www.networkadvertising.org