Automate intelligent proposals and inventory insights
Sales teams often get bogged down in the process of managing existing deals or trying to figure out for themselves what the best, new deal is. To free up your Sales teams and get them focused more on selling and not execution, it would be helpful to have a system that could incorporate dynamic strategies pricing into your proposals.
Microsoft’s Deal Manager1 allows sales planners to quickly generate proposals that meet an advertiser’s campaign objectives in a way that maximizes daily revenue opportunities from available inventory, audience targeting, and content assets. Deal Manager intelligently suggests inventory packages and prices that represent under-utilized inventory that meets advertiser goals. Its “deal scoring” system helps your sales representatives determine how advantageous a particular proposal is for both you and your advertiser, which helps your sales team make smarter decisions, faster.
Deal Manager also takes into account how your advertisers measure a campaign’s success. If your advertisers are using the emerging engagement mapping model, then they may measure ROI based on success factors, including ad size, rich media, and other, more interactive experiences. Deal Manager’s ability to discern which factors your advertisers’ place the most importance on helps identify which inventory is most valuable to each advertiser. By being able to provide more valuable inventory to a specific advertiser, you’ll be able to ensure a place in their next buy.
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Footnote:
1. Deal Manager requires Microsoft’s AdManager to operate.